Recommendations: “Sporting Appointments helped progress my career by finding a new role for me. They were very efficient in the whole process, listening to what I wanted to achieve, and ensuring that it was delivered. / Very reliable, strong communication, and understanding on what a specific role means to the client, I would highly recommend speaking with Sporting Appointments if you looking to change your employment role.” / “James quickly found me an alternative job after hearing about my job role redundancy. He was approachable, understanding, reassuring and supportive during the process. I would recommend Sporting Appointments to anyone looking for a career in sport. Thanks James.”  |  
"Sporting Appointments offer an excellent service ensuring they have a clear understanding of the organisation, structure and culture plus a detailed knowledge of the vacant role prior to introducing candidates. Their consultants meet all the candidates and provide a good summary of the individual along with their CV. This gives more detail on their current situation, background, career history and longer term goals. They are friendly and reliable and provide a good continuity of service. Sporting Appointments also cover a wide spectrum of roles from graduate entry level to senior executive searches. We have used them successfully for both. I would not hesitate to recommend their services."
International Tennis Federation

Premium Sales Executive


Key accountabilities:

  • To contribute to the delivery of the seasonal and match by match Premium Seating business budgets across the Company’s Premium Matchday portfolio
  • To drive sales of Premium Matchday products across varied market sectors through proactive sales activity, as well as cross selling into further commercial events
  • To help identify opportunities for revenue generation and growth through new sales opportunities
  • To assist in generating leads for the wider Club’s Commercial portfolio (Partnerships, non-matchday events etc)


Main Activities:

  • Promoting the existing (and new) Premium Matchday products to the commercial and HNW premium hospitality market
  • To identify new areas of growth and maximise potential around new accounts
  • Maintain required sales pace whilst assisting to deliver a busy schedule of matchdays and events
  • Contribute ideas to the marketing voice to assist in promotion of Premium products and events
  • Booking and attending appointments / customer show rounds, with both new and existing customers
  • Client retention through establishing strong relationships and ensuring client expectations are delivered
  • Matchday operation and client networking
  • Attendance of regular networking events
  • Maintain a consistently high volume of outbound cold sales calls
  • Contributing ideas for new initiatives to drive new business
  • Building and managing a sales pipeline and managing this to the agreed standard
  • Logging all sales activity within the MS Dynamics CRM system and managing this to the agreed standard
  • Being aware of market intelligence and competitor activity


Qualifications & Experience:

  • Maturity and confidence
  • A track record of hospitality sales delivery and achievement of growth targets
  • Credible hospitality industry experience
  • Experience of performing within a commission based sales environment
  • A keen networker with the ability and ambition to hunt out sales prospects
  • Strong communication skills at all levels
  • Experienced customer relationship manager with strong evidence to demonstrate
  • Excellent interpersonal skills - adept at questioning and listening
  • Results driven and motivated to achieve targets
  • Resilient and calm under pressure
  • Commercial awareness
  • Experienced in CRM, ideally Microsoft Dynamics
  • Strong IT skills
  • Strong numerical skills
  • Excellent presentation and reporting skills
  • Excellent administrative, organisational and time management skills
  • Flexible working hours to cover business needs
  • Will be required to entertain and meet customers on matchdays and at certain corporate events



We regret that due to current volumes, we are unable to acknowledge every application.  All successful candidates will be contacted as soon as possible.  If you are contacted, please note that, as part of the registration process, you will be required to provide us with proof of identity and proof of eligibility to work in the UK.

Sporting Appointments, part of the St George’s Recruitment Group, is acting as an employment agency in regard to this vacancy.  We specialise in finding great jobs for great people; our consultants handle a wide range of roles within the sport industry. If you’re looking for a fresh approach to sports recruitment, please contact us now.


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