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Lancashire County Cricket Club

Hospitality Sales Executive


The Hospitality Executive is the lead sales person for hospitality sales, advertising sales and player sponsorship. The role is responsible for achieving the hospitality budget, whilst also upselling to clients for other key areas including Premier Club and Player Sponsorship.


Key Responsibilities:

·         Lead sales person for corporate hospitality sales

·         Responsible for achieving the hospitality budget

·         Responsible for growing the number of hospitality customers, increasing the number of covers achieved across the season year on year

·         Regularly reviewing and seeking to improve the sales process

·         Maximising sales by means of telesales, online channels and face to face appointments

·         Delivering excellent customer service to develop relationships with clients

·         Building business relationships with current corporate clients

·         Identifying and approaching new clients for hospitality sales and player sponsorship opportunities

·         Obtaining new clients for Premier Club membership

·         Working with the team to deliver a first class service for Premier Club members

·         Responsible for selling hospitality

·         Working closely with catering partners to develop hospitality packages for international and domestic fixtures. Negotiating and agreeing menus and prices

·         Working with internal departments to deliver hospitality

·         Hosting and delivering first class hospitality experiences for customers for match day and non-match day events e.g. sponsors breakfast

·         Managing and growing the database of corporate clients

·         Responding to enquiries via the website, email and telephone in a professional and timely manner

·         Working with the marketing team to develop and implement hospitality marketing plans

·         Working with the marketing team to develop digital and print communications, including brochures, emails and website

·         Reviewing and improving the customer experience for corporate guests

·         Developing and implementing the customer feedback processes i.e. collating and reviewing completed feedback forms, sending out online surveys etc.

·         Any other duties reasonably requested by the Commercial Director or Chief Executive


Knowledge & Experience

  • Knowledge of most Microsoft Office products, including Word, Excel and Outlook
  • Proven established experience in a sales role
  • Proven experience in delivering hospitality
  • Proven experience in providing excellent customer service
  • Experience in internal and external communications


Skills & Abilities

  • A commitment to providing excellent customer service
  • Excellent attention to detail and time management
  • Ability to communicate effectively with a wide range of customers 
  • Capability to work independently, using initiative and ability to prioritise
  • The ability to work to deadlines
  • Has a personal commitment to organisational excellence and displays honesty and integrity
  • Drive to continue to improve service and customer experience
  • Ability to work as part of a team
  • Manages competing demands to maintain a healthy balance between work and life


We regret that due to current volumes, we are unable to acknowledge every application.  All successful candidates will be contacted as soon as possible.  If you are contacted, please note that, as part of the registration process, you will be required to provide us with proof of identity and proof of eligibility to work in the UK.

Sporting Appointments, part of the St George’s Recruitment Group, is acting as an employment agency in regard to this vacancy.  We specialise in finding great jobs for great people; our consultants handle a wide range of roles within the betting and gaming industry. If you’re looking for a fresh approach to betting and gaming recruitment, please contact us now.


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